Traveling to see how the social network views social networks.
Location: Here

As most people know, getting a small business up and running is quite the task. Keeping it running is a different monster altogether. While I was in North Carolina, I talked to a few people who had just started or were maintaining a small business. I mentioned Brad in an earlier post who runs and owns the Surf House in Carolina Beach, NC and is using a variety of methods including the social nets to spread the word about his store and community. My excellent friend Kevin has been running a construction management business, Elevate Construction, in the Wilmington, NC area. I sat down with him to get a perspective on an industry not particularly associated with social networking and how a younger generation with tech savvy is beginning to use these new resources.

The seeds have been planted and are being fostered to create communities within these niche spaces. It’s great to see social communication and networking strategies beginning to blossom in these different industries. A lot of the traditional means still reside, but the transition is there to enhance small business needs into the next decade. B2B social networks are out there, but the exploration of them seems to be developing at a faster pace with the onset of Twitter and other micro-blogging applications. With last year’s financial and real estate market collapse, smaller businesses especially in the construction and management space are looking to the alternative methods to keep ahead of the game all the while keeping costs at a minimum.

Thanks Kevin for the excellent interview!